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Turning Trust into Value: Business Development Boot Camp
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Description
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Few professions can command the trust and respect of the CPA, and indeed the demand for CPA services has never been higher. At the same time, though, many CPA services are becoming commoditized and pressure on hourly rates is intense. It is also increasingly difficult to move choice business from competitors. Finally, firms and companies are finding the competition for talented employees can be more challenging than the competition for good clients. In short, successful firms must be able to translate trust into value to monetize and capitalize more successfully the benefits they offer.
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Objectives
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Provide practical tools that can be used immediately to build your practice
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Highlights
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The Value of Trust: How to increase trust in a skeptical world Differentiating Your Firm: How to answer the prospect's most basic question, "Why should I do business with you" Strategic Selling: A consultative approach you can use comfortably and effectively Pricing Your Services: Breaking out of the tyranny of the billable hour Customized Consulting: A session devoted to the specific sales and marketing challenges you face
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Designed For
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Practice leaders who want to enhance the profitability of their business through more productive sales and marketing
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Recommended
CPE Credits
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20
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Prerequisites
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Experience in a leadership role
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Event Id / Acronym
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10BDCAMP
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Course Level
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Advanced
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Field(s) of Study
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Management
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Producer
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Business Learning Institute
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Instructor
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Conderacci, Greg
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© 2010 Business Learning Institute, an affiliate of MACPA
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